Data protection

Data protection
Unless otherwise stated below, the provision of your personal data is neither required by law nor contractually, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it has no consequences. This only applies if no other information is provided during subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Server log files
You can visit our websites without providing any personal information. Every time you access our website, usage data is transmitted through your internet browser and stored in log data (server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the amount of data transferred and the requesting provider. This data is used exclusively to ensure trouble-free operation of our website and to improve our offering. It is not possible to assign this data to a specific person.
Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent provided by you. The data processing serves the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent.
You can revoke your consent at any time by notifying us, without this affecting the lawfulness of the processing carried out based on your consent before its revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.
Use of Google reCAPTCHA
We use the reCAPTCHA service from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. The query serves the purpose of distinguishing whether the input was made by a human or by automated, machine processing. The query includes sending the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose, your input will be transmitted to Google and used there. However, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha is not merged with other Google data. Your data may also be transmitted to the USA. An adequacy decision from the European Commission, the “Privacy Shield”, is in place for data transfers to the USA. Google participates in the “Privacy Shield” and has subjected itself to the requirements. By clicking on the query, you consent to the processing of your data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent before its revocation.
Further information about Google reCAPTCHA and the associated data protection declaration can be found at: https://www.google.com/privacy/ads/
Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without this affecting the lawfulness of the processing carried out based on your consent before its revocation. Your customer account will then be deleted.
Data collection when writing a comment
When you comment on an article or post, we only collect your personal data (name, email address, comment text) to the extent provided by you. The processing serves the purpose of enabling commenting and displaying comments. By submitting the comment, you consent to the processing of the transmitted data. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on your consent before its revocation. Your personal data will then be deleted.
When your comment is published, only the name you provide will be published.
Collection, processing and use of personal data when placing orders
When you place an order, we only collect and use your personal data to the extent that this is necessary to fulfill and process your order and to process your inquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is carried out on the basis of Art. 6 (1) lit. b GDPR and is necessary for the fulfillment of a contract with you. Your data will not be passed on to third parties without your express consent. The only exceptions to this are our service partners that we need to process the contractual relationship or service providers that we use for order processing. In addition to the recipients named in the respective clauses of this data protection declaration, these include, for example, recipients from the following categories: shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers and dropshipping retailers. In all cases we strictly observe the legal requirements. The amount of data transmission is limited to a minimum.
Use of the email address to send newsletters
Regardless of the contract processing, we use your email address exclusively for our own advertising purposes to send newsletters, provided you have expressly agreed to this. The processing takes place on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on your consent before its revocation. You can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.
Your data will be passed on to a service provider for email marketing as part of order processing. It will not be passed on to other third parties.
Your data will be transferred to a third country for which there is an adequacy decision from the European Commission.
Use of the email address to send direct mail
We use your email address, which we received as part of the sale of a good or service, to electronically send advertising for our own goods or services that are similar to those that you have already purchased from us, to the extent that you do so have not objected to use. Providing the email address is necessary for the conclusion of the contract. Failure to provide it will result in no contract being concluded. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR due to the legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the legal notice. You can also use the link provided in the promotional email. There are no costs for this other than the transmission costs according to the basic tariffs.
Use of PayPal
All PayPal transactions are subject to the PayPal Privacy Policy. You can find these at https://www.paypal.com/de/webapps/mpp/ua/privacy-prev?locale.x=de_DE
Cookies
Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again. We use cookies for the purpose of making our offering more user-friendly, effective and secure. Cookies also enable our systems to recognize your browser even after you change pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For this it is necessary that the browser is recognized even after a page change.
We also use cookies on our website to enable us to analyze the surfing behavior of our website visitors.
We also use cookies for the purpose of subsequently targeting site visitors on other websites with targeted, interest-based advertising.
The processing is carried out on the basis of Section 15 (3) TMG and Art. 6 (1) lit. f GDPR for the legitimate interest in the purposes mentioned above.
The data collected from you in this way is pseudonymized using technical precautions. It is therefore no longer possible to assign the data to you personally. The data will not be stored together with your other personal data.
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting appropriate technical settings in your internet browser, you can prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all functions of this website to their full extent.
You can find out how you can manage cookies in the most important browsers (including deactivating them) using the links below:
Use of Google Analytics
We use the web analysis service Google Analytics from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. The data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
Google Analytics uses cookies that enable analysis of your use of the website. The information generated by the cookies about your use of this website is usually transmitted to a Google server in the USA and stored there. IP anonymization is activated on this website. As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Your data may be transferred to the USA. There is an adequacy decision from the European Commission for data transfers to the USA. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR out of the legitimate interest in the needs-based and targeted design of the website. For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR.
You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. Download and install in https://tools.google.com/dlpage/gaoptout?hl=de . To prevent Google Analytics from collecting data across devices, you can set an opt-out cookie. Opt-out cookies prevent your data from being collected in the future when you visit this website. You must opt ​​out on all systems and devices you use for this to be effective. If you click here, the opt-out cookie will be set: Deactivate Google Analytics

Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/.
Use of the remarketing or “similar target groups” function of Google Inc.
We use the remarketing or “similar target groups” function of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”) on our website. This function serves the purpose of analyzing visitor behavior and visitor interests.
Google uses cookies to carry out the analysis of website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website as well as anonymized data about the use of the website. There is no storage of personal data of visitors to the website. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that most likely take into account previously accessed product and information areas.
Your data may also be transmitted to the USA. There is an adequacy decision from the European Commission for data transfers to the USA.
The processing is carried out on the basis of Art. 6 (1) lit. f GDPR in the legitimate interest of targeting visitors to the website with advertising by displaying personalized, interest-based advertising for visitors to the provider's website when they visit other websites on the Google Display Network.
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR.
You can permanently deactivate Google's use of cookies by following the following link and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can deactivate the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.
Further information about Google Remarketing and the associated data protection declaration can be found at: https://www.google.com/privacy/ads/
Use of Google Adwords conversion tracking
We use the online advertising program “Google AdWords” on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). If you click on an ad placed by Google, a cookie for conversion tracking will be stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google AdWords customer receives a different cookie. There is therefore no possibility that cookies can be tracked via the websites of AdWords customers.
The information collected using the conversion cookie is used to create conversion statistics. Here we find out the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. The processing is carried out on the basis of Art. 6 (1) lit. f GDPR based on the legitimate interest in targeted advertising and the analysis of the effect and efficiency of this advertising.
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR.
To do this, you can prevent the storage of cookies by selecting the appropriate technical settings in your browser software. However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
You can also deactivate personalized advertising for you in the Google advertising settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de. In addition, you can deactivate the use of cookies by third parties by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further opt-out information provided there.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/
Use of Google Maps
On our website we use the function for embedding GoogleMaps maps from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).
The function enables the visual representation of geographical information and interactive maps.
Google also collects, processes and uses data from visitors to the pages when they access the pages in which Google Maps maps are integrated. Further information on how Google collects and uses data can be found in Google's data protection information at https://www.google.com/privacypolicy.html . There you also have the opportunity to change your settings in the data protection center so that you can manage and protect your data processed by Google.
Your data may also be transmitted to the USA. There is an adequacy decision from the European Commission for data transfers to the USA.
For reasons arising from your particular situation, you have the right to object at any time to this processing of your personal data based on Art. 6 (1) f GDPR.
To do this, you must turn off the JavaScript application in your browser. However, we would like to point out that in this case you may not be able to fully use all functions of this website, such as the interactive map display.
Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular tax and commercial law, and then deleted after the deadline has expired, unless you have agreed to further processing and use.
Rights of the data subject
If the legal requirements are met, you are entitled to the following rights in accordance with Articles 15 to 20 of the GDPR: right to information, to correction, to deletion, to restriction of processing, to data portability.
In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) f GDPR, as well as to processing for the purpose of direct advertising.
Contact us if you wish. The contact details can be found in our imprint.
Right to lodge a complaint with the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that your personal data is not being processed lawfully.
last updated: April 12, 2023

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